ETR: Something Different for Saturday
Lots of changes going on here at Early to Rise - as I'm sure you have noticed.
We are changing the format - trying to streamline it a bit, and I'll tell you why. When you have seven or eight articles in front of you, the tendency is to skim through them all and read the two or three that you find most interesting. But you can't really change your life that way. I've written about this so many times that you are probably shuddering right now: "Not again!"
We have been getting lots of reader feedback about the changes, and I promise you we have all been reading and talking about each and every one of them. Nothing is fixed in stone yet. In fact, you may have noticed that we have added two brief pieces after the main essay so that, if you aren't interested in the topic of the main essay, you'll have something else to learn from.
But really - you should be interested in the main essay. It is there because we think it is worthy of your serious and immediate attention.
The editorial content of ETR has steadily improved over the years by the addition of colleagues of mine who are each experts in their fields. But we have decided to raise the bar even higher with this new idea of focusing on one important idea each day. We will only publish articles that the editorial team and I think are truly, truly important.
So keep sending in your comments and ratings. I will keep you informed about our thoughts and plans as we move forward. Our goal - just in case it isn't obvious - is to get you going. Giving you great insights and advice and even how-to instructions is great, but if you don't get going, then we have failed.
ETR is not entertainment for people who like to think about improving themselves. It is a tool to prompt and guide them to take positive action.
There is a lot more to tell you about, and I will as the days and weeks pass. Today, for example, you are getting the first issue of The Michael Masterson Journal - an unedited, uncensored, and sometimes half-baked journal of my ideas and ruminations on wealth, health, investing, and success.
You'll be getting this every Saturday, directly from the desk of my writing cottage to you. I'll be telling you my thoughts about the economy, my advice on how to make money today, and filling you in on news about what we are doing at ETR and how the ETR community is prospering during these tough times.
By the way, I've never felt more optimistic about making money than I do right now.
I'll pick up on that theme next week. For now, here are some random thoughts and ideas for your consideration…
If you've been reading Early to Rise for any length of time, you've learned a lot about writing advertising copy. Most of what I, and the other master copywriters who contribute to the newsletter, have been teaching has been about long copy - copy that exceeds 5,000 words.
The strategies, secrets, and techniques I've shared with you will make you a black-belt at writing long promotional copy. But the rules for writing shorter-form copy are somewhat different.
In the future, I'll be developing ideas on shorter-form copy. For now, I think that you should know that copy can be usefully broken into five categories, in terms of length:
Think about that for a while. Next time we talk, I'll start giving you hints on how to write killer short-form copy.
At any given time, 57 percent of the 80-million-strong American workforce is looking to change careers, get a raise, or apply for a better position. And according to June statistics from the Bureau of Labor, 14.7 million American workers are currently unemployed. So it's no surprise that resume writing and career counseling businesses are thriving.
American Writers & Artists Inc. (AWAI) has an excellent program that can help you get in on this business opportunity. It shows you, step-by-step, how to turn yourself into a professional-level resume writer and employment consultant, including how to attract clients who will pay you well for your services.
This is an ideal part-time business, because it's something you can do from home without quitting your current job. You don't need a degree. It requires very little start-up capital. And by using the Internet, you could even "go global." Considering the current high demand, you could easily net $25,000 to $50,000 a year - just working evenings and weekends.
With the AWAI program, you'll learn how to produce resumes that practically guarantee your clients will get an interview for their ideal job - and how to increase their chances of landing that job 100-fold or more. Plus, you'll discover the marketing "trick" that resume pros use to draw hundreds of clients with just one ad.
Here's what one recent buyer of AWAI's Pro Resume Writer Program had to say:
"AWAI's Resume Writing Program is great. The templates take away so much of the guesswork when it comes to formatting. I have more than enough work, because everyone needs a job. And they need a resume to get that job."
- Leisa G., Front Royal, VA
[Editor's Note: For more information on The Pro Resume Writer Program, go here.]
Online newsletters have sextupled over the last five years, from about 1,000 to about 6,000 today. Print newsletters, during the same time, decreased by nearly half, from 7,400 to 4,100.
Those numbers could be misleading. They don't tell you how many of those newsletters are actually making money. When information publishers start losing money, one of the first cost-cutting ideas they come up with is delivering the product via the Internet.
That can mean big savings. But it might lower renewal and/or pay-up rates. Dan Kennedy recently told me that he has found that monthly, subscription-based products still need to be delivered in print. One-shot sales are different, he said. Those can be safely delivered electronically without risking a serious spike in refunds or pay-ups.
Here is an easy PACE workout from Dr. Sears you can use to jump start your day: Start walking at about 3.5 miles per hour for two to five minutes. Note your heart rate. If you are in good shape, it will be about 80 beats a minute. Make this your base rate.
Then do six to eight one-minute sprints, followed by one minute of walking at that same 3.5 miles per hour rate. Make the first sprint comfortable. I start at 7 miles per hour. Then I increase each sprint by a half-mile an hour so that my last sprint is, say, 10 miles per hour.
Two things to note:
My goal is 160 beats and 80. I have hit 156 and 99 so far. I will keep at it until I hit my target and then I will change my routine completely.
[Editor's Note: For more information on PACE, go here.]
In 1913 in New York City, two young Polish immigrants named Nathan Handwerker and Ida Greenwald met. Ida was a waitress at Feltman's Restaurant, a Bavarian beer garden on Coney Island. Nathan was a roll slicer.
They soon married. And in 1916, they invested their entire $300 life savings on their own frankfurter stand - direct competition for their old employer.
Ida used her grandmother's recipe and Nathan decided on the price. They were going to sell the country's favorite food for just a nickel - half the price of other stands.
You have probably guessed that their little business eventually became Nathan's Famous, the most successful franchise in the first half of the 20th century.
This is a formula that still works today. Pick a product that's hot. Add something special to make your version of it unique. And then undersell the competition. To get my take on this and other great marketing strategies, check out my book, Ready, Fire, Aim: 12 Easy Ways to Make Millions for Your Business.
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