ETR: Uncle Al's Rules
August 24, 2009 - Issue #2752
A Clever Way to Say Thanks… But No Thanks
Dear ETR Reader -
I just thought of a clever thing you might find useful: an effective way to say "not likely" without hurting someone's feelings.
Tell me what you think of this. I got a note this morning from someone I had met at an ETR Bootcamp.
He wrote to say he'd been having success as a copywriter. "Sorry I haven't been in touch lately," he wrote. "I've been swamped with work. Clients are piling up like old newspapers."
He attached a long draft of a promotion he had just written and asked me to critique it for him. He didn't offer to pay me. He assumed, I suppose, that I have lots of spare time and would like nothing better than to help him boost his career for free.
I didn't want to chastise him for his thoughtlessness. Nor did I want to take on a new charity just because someone had the nerve to ask me to. I was stuck. What could I say to him that would neither commit me to work nor offend him?
Then it came to me. I wrote:
Do you see the little trick here?
I said I would do something immediately, that very day – which I did. But what I promised was to put his request in my inbox. I didn't agree to his demand. In fact, I didn't promise to do anything but move his attachment to a "to read" file.
In today's issue:
$2.3 Trillion Floats by You Every Year... - Billions of dollars every month... millions every week... go right by you through your phone, TV, computer, and mailbox... The problem is those dollars are invisible. There is a $2.3 trillion dollar industry all around us. You've seen its products and ads, but you probably couldn't put a name to it. The profit opportunities for normal people just like you are enormous and easy to tap into... if you know how to get your "foot in the door."
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