Attention is …
Attention is … Attention is the substance of focus . It registers your interests by indicating a choice for certain things and against other things. Any time you pay attention to something (and any time you ignore something), data is created. That data has value, but only if it is gathered, measured, and analyzed. Right now, you generally lack the ability to capture that data for yourself, so you can't benefit from it. But what if you could? And what if you could share your data with other people, who were also capturing their own data -- or if you could exchange your data for something of value with companies and other institutions that were interested in learning more about the things that interested you? You'd be in control-- you would decide who has access to what data, as well as what you'd accept in exchange for access to your data. Our attention data is ours, each of us individually. In the wake of the behavior of credit card companies, credit unions and data brokers...