ETR: The "Connecting" Game
August 21, 2009 - Issue #2751
Every business person I know has been affected by the Great Recession. Some are doing business as usual and hoping for a quick turnaround. That is a big mistake.
If you want to prosper in the coming months, you must take a radically objective view of your business. What expenses can you cut? What improvements can you make? How can you deliver a better value to your customer?
At ETR we are making radical changes, overhauling our product line by weeding out the weaker products and strengthening the stronger ones. We have fired some talent and brought in fresh blood. We have identified practices, procedures and processes (the Invisible Three Profit Vampires) and ended their lives.
One thing we aren't cutting back on, though, is the energy we put into marketing. Marketing is the lifeblood of any business. When you are suffering from anemia, you don't need less blood, you need more!
Expect to see more improvements in all our products in the coming weeks and months. Expect to be offered better deals. And keep giving us your feedback as we go. We read every suggestion made. Our success depends on your purchasing decisions. And your purchasing decisions depend on your complete and total satisfaction.
In today's issue:
The Perfect Business Literally in Your Pocket
Watch Out for Stocks Next Month
Research from Georgia Tech: Over a 200-year period, 15 out of 18 stock markets studied posted negative returns in September. From 1970 to 2007, all 18 posted negative returns.
Consider these facts:
With stock prices so much higher than they should be, Bob Irish, IDE's Investment Director, asks, "Do you really want to be fully exposed right now?"
Making Money Online Is Not Complicated
Is Salt the Culprit When It Comes to High Blood Pressure?
My grandfather once told me he saw a chef shoot a man for salting his food before tasting it. That's not something I worry about nowadays. But I do get shouted at. K doesn't like me salting my food. Before or after I taste it. She says I should be concerned about my blood pressure. I say my blood pressure is fine.
Damn it, I like salt. So I was pleased to read about a study reported in the January issue of the Archives of Internal Medicine. According to the researchers, the amount of salt you take in isn't nearly as important as your ratio of sodium to potassium. Take in more potassium and you can safely eat more salt.
ETR Health Tsar Melanie Segala wants me to cut down on salt and increase my potassium. I'm thinking I'll just take in more potassium. In Total Health Breakthroughs, Dr. Joseph McCaffrey suggests some good ways to do that.
Stop Playing Standard Stock Market Games
"The Fight Is Worth It"
"Since subscribing to ETR, I've taken up yoga, lost around 20 pounds, write better articles, and I've re-discovered an attitude that remembers that all is not lost, as far as my financial future goes.
"It's almost like becoming 18 years old again. I just want you all to know that your newsletter serves to remind folks like me that the fight is worth it. Overcoming the challenges is better than giving up. To know that there are others like me, who choose not to quit, is your gift to the world."
Net $50,000 for Making Simple IntroductionsBy Mathew Adams
You're invited to a lobster bake at the yacht club by a friend who has four marinas in the area.
A half-hour into the party, you meet a guy who imports boating supplies and sells them to retailers. During your conversation, you find out he's looking to expand. You ask your new acquaintance if he would be open to paying a small commission for any new business you might generate for him. He eagerly accepts your offer, and you reach an agreement. Over beer and lobsters, mind you!
Then you introduce your marina-owning friend to the boating supplies importer.
They hit it off immediately. Before long, they are discussing prices. In other words, negotiating. Within a few minutes, they have a deal. Your friend will buy some of the importer's products wholesale and sell them at all four of his marinas.
Today's Word to the Wise:
To steward (STEW-urd) is to manage property or money on behalf of somebody else. The word -- from the Old English for "household" + "keeper" -- originated as the title of the man in charge of running the day-to-day affairs of a castle or manor. His responsibilities included such things as supervising servants, collecting rents, and keeping accounts.
Example (as used by Matthew Adams today): "I learned a great deal about human psychology by monitoring and trading financial markets. (Not to mention how to steward large sums of money.)"
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