ETR: Are You Boring Your Prospects?
August 19, 2009 - Issue #2749
A clever marketing strategy I would recommend to you is the "I told you so" promotion. What you do is send out a short, follow-up piece on something you have recently promoted with proof of its success, which can include testimonials or a track record.
In today's issue:
ETR Reader Challenges Us to "Put Up or Shut Up"
The Resource War Is Escalating. Now's the Time to Take Shelter.
The Chinese are buying up petroleum reserves like crazy. For many years they were cautious about doing so for fear of upsetting the U.S. Now they have decided they don't need to worry about us. China's state-owned Sinopec Group has just bought Addax Petroleum. It's one of the largest independent oil producers in Africa and the Middle East, with sales of $4.6 billion in 2008 and 1.9 billion barrels of reserves. What will that mean to U.S. consumers?
Andrew Gordon, value investing expert with Investor's Daily Edge, has this to say:
"This is what China does best. It looks far into the future and figures out what it needs to do TODAY. What China is seeing are resource shortages. The American government and companies stink at this sort of thing.
"We better get used to stuff like this. China knows we're in a resource war, a long period of fighting for scarce resources. The U.S. doesn't seem to notice. With China in the mix, it's going to cost more to acquire these properties and then cost more to produce oil from such remote locations. And the more successful China is at buying up these oil fields, the more oil it will siphon off for its own use.
"Bottom line? American consumers are going to pay through the nose for oil and gas."
Fire Your Cell Phone Company
The Incredible Light-Headedness of Being a Health Scientist
A new study published in the British Medical Journal is recommending putting everyone over 40 on blood pressure drugs. Even if they don't have high blood pressure!
This astonishing recommendation was reported by Al Sears, M.D., in last Friday's Total Health Breakthroughs. It's mind boggling. The study's authors use a twisted logic: Rather than test people individually and give medication to those who "need" it, test no one and just give it to everyone.
How simple! How sensible! How profitable for Big Pharma!
"This is a sign of things to come," Dr. Sears says. "Drug companies aren't satisfied with controlling medical schools, the media, and the FDA. Now they want all of us to take a drug every day whether we need it or not!"
The truth is that many people taking beta blockers and ACE inhibitors could get healthy simply by eating better and exercising. If you are worried about high blood pressure, check out Dr. Sears's article.
Become the Next Depression Millionaire
How to Make Boring Facts and Figures Boost SalesBy Kammy Thurman
You've grabbed a few minutes during lunch to take a quick look at that investment packet you requested. You rip open the envelope, pull out the cover letter, and this is the first thing you see:
"Thank you for your interest in our real estate investment service. As of this writing, housing starts in Harrin County rose 50 percent last year to 1,200, up from 800 the previous year. That 2008 figure was an increase of 33 percent over the 2007 figure of 600 housing starts, which itself was up 50 percent over 2006's 400 starts. In 2005, housing starts increased 33 percent over the 2004 figure of 300."
OY! By the time you've slogged through that puppy you feel your eyelids twitching and your temples thumping. You toss the packet aside for later. Unfortunately, the chances that you'll pick it up again are next to none. And that company just lost a sale.
Now, here's the million-dollar question. Are you making the same mistake with your promos?
Today's Word to the Wise:
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